As I Am Leave In Conditioner is a very popular product in the curl community. I just had to try it!
Description by As I Am: A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling.
Price: Around 1500 INR. You can buy it here.
The first five ingredients ( Read the Ingredients List, Not the Product Claims ) are Water, Cetearyl Alcohol and Cetyl Alcohol(good moisturizing alcohols), coconut powder (since this is not the pure oil, and rather the powder form of the flesh, there is a chance it contains hydrolyzed proteins which may not suit protein sensitive hair), amla/ Indian gooseberry powder and beetroot extract.
There are other extracts that are really low in concentration since they are towards the end of the list.
Texture: Velvety smooth semi-runny fluid
Smell: AAAAHHH! I love the smell of this one. Tropical coconut-y smell
Packaging: Sturdy plastic bottle with a press cap which makes it slightly hard to get the product out. I always unscrew the cap.
This is how I apply As I Am Leave In Conditioner – How to apply products and scrunch curly hair
+ Oh my god the slip of this one is the best ever! So slippery and juicy! I don’t detangle after my conditioning but for those who do, this is fabulous!
+ Creates an ultra-soft and smooth layer over the hair that controls frizz and helps the cuticles lay flat
+ Very lightweight and non-greasy, considering my hair gets weighed down quite easily
+ Moisturizes very well
– Would have loved a bit more shine from this product
In short: I absolutely love As I Am Leave In Conditioner. I think along with Cantu Shea Butter Conditioning Creamy Hair Lotion, this is becoming my holy grail. It is a moisturizing leave in that doesn’t weigh down hair.