How to apply products and scrunch curly hair

There was a time when I used to come out of the shower after washing & conditioning, tee dry my hair, stand straight and apply styling products(serums, leave ins) to my hair just like that. More than half the hair strands wouldn’t even get the product. Pooh. And the next morning, after my hair was dry, I would apply some more product because my curls didn’t look defined or hydrated. These are 2 bad practices that I stopped once I found out about scrunching.

What is scrunching?

Scrunching is the technique of taking your hair in your palms in sections and crumpling it like you crumple a paper into a ball. This encourages curl definition and adds bounce to curls. This should be done only to wet hair because touching dry hair will instantly induce frizz and fly-a-ways.

How I scrunch my hair

  • After washing my hair while it is still very very wet(extremely important point!), I take a lemon sized amount of the leave in conditioner or cream and rub it between my palms.  – List of curly hair products in India
  • I flip my hair over and I scrunch my hair in sections for 1 or 2 minutes while it is still wet. You should hear a squishy sound of the water in your hair mixing with the product.
  • Then I take a tiny amount of the product and apply it on my crown and the part of my head at the back till my neck.
  • Then I repeat this with a handful of gel (or a little less if it is a high hold gel). To apply curly hair gels, read this – Curly hair gels – Everything you need to know

How to Scrunch

Hold a small section of hair. Start crumpling this section of hair up towards your scalp. Continue this with all sections of your hair. You can already see how defined your curls look as you scrunch your hair.

Here’s how wet, defined and clumped curls should look after scrunching

Here’s a video showing how I scrunch my hair and apply products to it.

You can also use the super soaker method before scrunching for ultimate curl clumping.  Here is a post with my full curly hair care routine – My curly hair routine .




    1. Sheetal, curling product can be a serum, gel, mousse or leave in cream. Anything that helps curls retain their shape and moisture. I personally like serums.

  1. Hey Anjana!! Firstly I would like to tell you that ,the creation of this page is a great job!!**Kudos**
    I too had a phase in my life , when I tried a lot taming my so much frizz prone hair and thinking why did it not be straight??!! But then, it was not long back that I finally surrendered to my curly-frizz-prone hair and started loving it the way it is, though I have not tried out anything to maintain it !!
    And then suddenly one day I stumbled upon your page.And I must say, it has really motivated me to love my curly hair even more and many others too I believe.
    The tips given by you are really excellent.

    Sneha 🙂

  2. Hi,

    What is the current curling product you use to scrunch your hair? To get curls like they do in the pink top picture and your photo dairies? I understand that a curling product can be a serum, gel, mousse or leave in cream – but which one do u use for your hair after using mythic oil in the method described above? I have used a serum and a leave in cream but the effects are not like this when my hair dries- will using a mousse make your curls become real stiff?

    1. Anuja, in all my pics until now, I have only used mythic oil for scrunching. Nothing after that. I experimented with a curl mousse sometime ago, but it didn’t give me much hold. Mousses are great at providing hold for fine curly hair. What is your hair type? Some mousses may make your hair stiff. Look for alcohol free ones. Now though, for more hold, I am experimenting with a hair gel after the mythic oil application. I am quite liking the results. I will update it on the blog soon!

  3. Okay… My hair is exactly like yours, except that it looks dry n frizzy with a lot of flyaways but the curls are exactly like yours- i guess i am 3a (based on your other article) :). I am gonna buy the mythic oil asap. Ya please post on the gel as well. Your blog is a saviour 🙂

  4. Hi,

    Your blog is an inspiration to all of us curly girls. Thanks for all your help !! I have a question to you about how you revive your curls on Day 2, day 3 etc. How often do you shampoo.?

    1. Hi Preethi !
      I will do a post on how to refresh curls soon 🙂 I shampoo once in 2 days usually. And if my hair isn’t that greasy or I haven’t hit the gym, I wash once in 3 or 4 days.

  5. Hi. I followed curly penny on youtube and your articles on curly mane are quite similar to her. But I am happy to check your page as you have mentioned products that are found in India. This is much neeeded for Indian women. Pls tell me which brand antidandruff shampoo you use. I checked your post but there is no brand name. Thanks.

  6. Hi Anjana,
    Please do a post on 2nd or 3rd day hair revival. So much in need of this.
    Gone through some of your posts. Good work.
    Also, would like to see a post on hair types. I am still not able to find my hair type. I feel it is mix of 2b-2c or sometimes 2a-2c not sure though. It would be of great help.

  7. Hi just came across ur blog. It’s really refreshing to read something for curly hair. Mine is curly with frizz. Can u plz help me how to control my frizz n maintain my curls at the same time. Thanks

    1. Thanks Nafisa! Follow all the steps in the curly hair routine properly and you will be able to control frizz, define curls and give them bounce & hydration. If you have any specific doubts, feel free to comment 🙂

      1. Hey dear..i am loving your blogs and also it is very helpful since i belong to curly hair family..Can you please do a post on what types of haircut would look good for curly hair beauties…

  8. Hi. Your blogs are really helpful and I was really happy to know I was doing some of those techniques by simply defying mom’s instructions😜
    But these past 2 months my hairfall has started real bad. I didn’t face this problem before but now its so much that my hair is quarter of what I used to have. No my eating habits or hair wash pattern or water has not changed. I’m not alergic to anything and am not in stress so I really have no clue what’s causing it.
    If u can help in any way with tricks to reduce hairfall or grow it back pleaseeeee tell me:)

  9. I have been able to scrunch gels and serums into my hair. However, curling creams (Cantu Shea Butter Hair Lotion/Kinky Curls Custard ) and leave-in conditioners seem to be of thicker consistency. How do you scrunch them into your wet hair without raking your fingers through your curls? I believe we’re not supposed to rake our fingers through hair after conditioning as this would mess up the curl pattern. Am I missing something here? Also, any video links of good scrunching techniques would be really helpful

    1. Hi Preeti, Raking through hair my disrupt 3a and below curl patterns. I scrunch creams onto DRIPPING WET hair and the water reduces the friction of the thick creams.

  10. Hi Anjana! Your blog is amazing and you created it super well!! Your routine has been a literal life saver, but I’ve scoured the internet and I’m still sooo confused about when I use gels, creams, conditioners, oils, and all these other products + I don’t know what they each do

  11. Hi Anjana! First of all, you have absolutely gorgeous hair! I stumbled upon this blog today. After going through the whole blog I just couldn’t wait till the next to try it out. I followed ur instructions thoroughly. The top part of my hair seemed to be its usual frizzy self but the bottom part of hair had some defined curls. My question is, will the top part the hair get curly over the time period?
    And combing hair is not allowed at all?
    P. S – My hair type is between 2b and 2c.
    P. P. S – Again, really gorgeous hair! *hair_goals

Leave a Reply

Your email address will not be published. Required fields are marked *